Hello Kitty trams: Cute, but won't get you home any faster

A Hello Kitty spa, Hello Kitty airliners and now Hello Kitty trams.

Banking on the popularity of the mouthless cat in Hong Kong, EVA Air has decked out two of the city's iconic trams in full Hello Kitty kit in its latest marketing campaign.

The Taiwanese carrier, which operates a fleet of much-loved and sickly sweet Hello Kitty A330-300s, has themed a brace of Hong Kong trams -- “Hello Kitty Loves Apple” and “Hello Kitty Happy Music Time."

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